Don't Reinvent the Wheel

Author

Taylor Kogan
March 05, 2023

Social Media Optimization, Website Optimization, SEO Optimization, and more. All these optimization businesses became popular, but there wasn't a simple and affordable App Store Optimization business...until Matteo created Astro.  

What is Astro?  

An App Store Optimization tool for iOS developers that allows you to find and analyze the best keywords for your apps (see sample with one keyword below) 

Bonus: the name Astro came from a friend of Matteo's:

ASO (App Store Optimization)--> Astro 

Who is Astro for? 

Anyone who wants to increase visibility of their App Store listing. 

How does Astro stand out from competitors 

Simplicity and Affordability. 

Astro can be understood in less than 5 minutes, simplifying the tedious marketing and allowing you to focus on your app itself. 

Who is the founder? 

Meet Matteo!

His goal is to make App Store optimization simple and accessible for everyone. 

Once he gets his own app to succeed, he wants to help others do the same with their products. 

Matteo wakes up at 5 am to work on Astro before his full-time job. When he is not working on Astro or his full-time job, he takes long walks in nature to recharge. 

Talk about discipline and motivation

What was the product epiphany? 

Matteo needed the service himself and couldn't find an existing, simple, and affordable service. 

After discussing with developers and realizing he wasn't the only one who felt this way, he built it himself! 

Favorite Food? 

Pizza

Ideal Place to Work? 

Trentino Alto Adige, a mountainous region in Italy 

Matteo's advice to other entrepreneurs: 

"Certainly, make mistakes quickly and correct them even faster! Mistakes are part of the growth journey, we need to get used to making mistakes and not taking them as a failure. Only those who do nothing do not make mistakes. If you want to build something great, you have to make a lot of mistakes". 

Matteo Spada

Taylor's Toppings: I don't have an App listed, but if I did, I would use this service. It really is simple to understand and the free tier gives you a lot more than you'd expect. 

Matteo's work ethic is inspiring, and the way he built the product is a great example to follow. He noticed a problem in his own life (not finding a simple ASO solution), he talked to other developers to get market validation, and once he found out there was demand, he built the product. 

 

THANK YOU FOR READING